Pinterest user growth. Q4 revenue grew 12% year over year to $981 million.

Pinterest user growth. By January 2012, the platform reached 10 million monthly active users, making it one of the Aug 8, 2025 · Pinterest management emphasizes that record user growth, increasing Gen Z engagement, and expanded AI-driven personalization have positioned the company for durable, multi-faceted revenue growth. Stay up-to-date with interesting facts and insights about Pinterest and its impact on online shopping and inspiration. Oct 31, 2023 · Pinterest looks poised for growth, navigating both user engagement and advertising challenges with agility. How to Stay Consistent Use the Pinterest scheduler to plan and schedule fresh pins in advance. Apr 30, 2024 · Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year. In the UK, we love the platform and its success sometimes Get important statistics about the Pinterest audience. Facebook faces the same issue of the vast majority of new users from the RoW with Jul 31, 2024 · Pinterest’s ongoing user growth is a good sign for future opportunities, though it has lost momentum, adding significantly fewer users in this quarter than it has in the previous four. Feb 16, 2025 · User Growth: The platform now has 553 million monthly active users (MAUs), up from previous quarters, indicating strong engagement and retention. Q1 revenue grew 23% year over year to $740 million. That exceeds the total current size of platforms like Snapchat. Jan 28, 2022 · This statistic shows the projected Pinterest user growth in the United States from 2018 to 2022. User growth blossomed thereafter, going from 49 million in February 2013 to 70 million in July of the same year. May 8, 2025 · As you can see in this chart, Pinterest has been steadily growing its user base, with Q1 seeing its biggest increase in users, in raw numbers, over the past five quarters. Which has the platform well-placed for the holiday shopping surge. Use these to optimize your strategy to utilize the platform. “Our AI investments are driving results by powering better personalized experiences and greater performance for advertisers, with our lower-funnel ad tools being the fastest-growing Jun 5, 2025 · Discover the latest Pinterest statistics for 2025, including user demographics, platform usage, and engagement trends marketers need to know. More Pinterest resources 📚 5 Ways to Make Money on Pinterest in 2025: An In-depth Guide for Creators and Businesses 📚 Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? Mar 31, 2024 · This article compares the monthly active user (MAU) numbers of social media platforms such as Facebook, Pinterest and Weibo. Pinterest added 17 million more monthly actives in the period, taking it to 482 million MAU. Jun 6, 2025 · International users now make up 84% of Pinterest’s user base, with especially strong growth in Latin America and Europe (The Social Shepherd). Improved Monetization: Despite its global presence, Pinterest’s monetization rates vary significantly, with international users remaining an under-monetized opportunity. As of January 2023, its user base has expanded significantly, with a staggering 82% of users primarily accessing the platform through the mobile app. Feb 7, 2025 · Overall, average revenue per user (ARPU) grew 6% year over year, but it's important to note that the best growth was in Pinterest's non-U. It’s a powerhouse platform that drives traffic, builds brand visibility, and boosts affiliate sales. Feb 8, 2025 · Pinterest's AI-powered ad tools drive record revenue and user growth in Q4 2024. Feb 8, 2024 · Pinterest's ability to continue growing its user base and revenue in this environment is a testament to the strength of its platform and the value it provides to both users and advertisers. gained the most in more than three years after the company reported first-quarter sales and user growth that surpassed Wall Street’s expectations, bolstered by a May 9, 2025 · Discover Pinterest's Q1 2025 earnings highlights: record 570M MAUs, 16% revenue growth, AI-driven ad success, and a strong Q2 outlook. Pinterest, a company based in San Francisco, has witnessed tremendous growth and popularity since its development. Pinterest remains a go-to platform for May 9, 2025 · Pinterest Inc (PINS) reports a 16% revenue increase and a record 570 million monthly active users, while navigating ad pricing declines and international market expansion. Pinterest's user base actually declined for a while after the initial COVID-19 reopening but has returned to growth in a big way, so it will be important for that to Apr 2, 2024 · Learn more than 30 interesting Pinterests statistics and facts on its popularity, users, revenue, and more. Oct 27, 2022 · “ I’m proud of the solid results our team delivered in Q3, growing revenue 8% year over year, 10% on a constant currency basis, and returning to user growth,” said Bill Ready, CEO, Pinterest. Feb 8, 2024 · Pinterest, Inc. Jan 2, 2025 · Pinterest User Statistics As of April 2024, 69. To help you realize your Pinterest goals, I combed through statistical reports, Pinterest’s shareholders’ and annual reports, marketing studies, and Pinterest whitepapers to create this list of Pinterest statistics and trends. One-third of Pinterest searches are visual, utilizing search by image which is only offered on Pinterest. 1 day ago · New York, NY – A distinctive trend is gaining momentum across social media platforms, notably Instagram, as users increasingly seek to emulate the curated and visually appealing aesthetics commonly found on Pinterest. Users from all over the world flock to the so-called ‘visual discovery engine’ to browse through thousands of images and videos, find inspiration, and discover new ideas and aesthetics – all of which makes Pinterest the perfect place to showcase your products Sep 3, 2025 · As of the second quarter of 2025, Pinterest had a total of 102 million monthly active users (MAUs) in the United States and Canada. Additionally, a significant portion of users belong to the millennial and Gen Z demographics, making it an ideal platform for brands targeting these age groups. Mar 22, 2025 · Pinterest might not be the most popular social media network in the world, but it holds incredible potential for marketers. Total costs and expenses were $875 million Nov 7, 2024 · Pinterest Announces Third Quarter 2024 Results, Delivering Sustained Revenue and User Growth Q3 Revenue of $898 million, an increase of 18% May 14, 2025 · Discover why Pinterest's revenue growth faces challenges, from unsustainable US ARPU growth to ad overload and AI content concerns. Pinterest is more than just a virtual pinboard. Q2 revenue grew 21% year over year to $854 million. One in three pinners uses Pinterest to follow brands and companies. Get important statistics about the Pinterest audience. Adjusted EBITDA was $77 million for Q3. Understand the trends your audience is searching. Find key data on user demographics, engagement rates, and revenue metrics. Pinterest’s global expansion means more opportunities for brands to reach new audiences—especially as emerging markets ramp up their usage. Global Monthly Active Users increased 11% year over Jul 28, 2023 · Throughout 2010 and 2011, Pinterest experienced significant growth, amassing a devoted user base. See full list on sproutsocial. 5 hours on Tumblr, and 7 hours on Facebook. "Our AI investments are driving results Apr 15, 2025 · August 21, 2025 Pinterest to Participate in the Goldman Sachs Communacopia + Technology Conference August 7, 2025 Pinterest Announces Second Quarter 2025 Results, Delivers 17% Revenue Growth and Record Users July 15, 2025 Pinterest to Announce Second Quarter 2025 Results May 8, 2025 Jun 14, 2025 · Pinterest stands out with renewed U. 1 day ago · Explore Pinterest Statistics 2025: Uncover key trends, user growth, and insights to help brands and creators succeed with visual discovery and engagement. However, its revenue growth has not met management’s Apr 27, 2021 · Shares of Pinterest dropped as much as 10% in after-hours trading on Tuesday after it missed on user growth expectations in its first-quarter earnings. Q3 revenue grew 18% year over year to $898 million. That’s a significant drop, and while 431 million actives is still a lot, the fact that Pinterest has lost almost all of the growth momentum that it gained over the past two years (Pinterest hit Pinterest, a company based in San Francisco, has witnessed tremendous growth and popularity since its development. . Mar 6, 2024 · Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. Jan 10, 2024 · Even though the numbers are way below industry leaders like Facebook with almost 3 billion monthly active users, Pinterest’s user growth path has been quite impressive compared to other social media giants like Twitter, formed a few years before. Users can create collections of images, called "pins," which they organize into themed boards. Pinterest's user base actually declined for a while after the initial COVID-19 reopening but has returned to growth in a big way, so it will be important for that to Jul 5, 2025 · Visual Discovery Platform: Over 80% of users discover new brands and products, making Pinterest a valuable tool for businesses seeking organic growth and brand awareness. In the UK, we love the platform and its success sometimes Nov 8, 2024 · Pinterest has reported a strong Q3 performance in its latest earnings report, adding 15 million monthly active users and reaching a new record of 537 million MAUs globally. (NYSE: PINS) today announced financial results for the quarter and year ended December 31, 2021. surged 18. May 1, 2024 · Summary Pinterest's Q1 2024 report shows a rise in active users to 518 million, mainly from lower revenue markets. In digital marketing, Pinterest stands out as a unique and influential platform, continually evolving and expanding its … Feb 6, 2025 · Shares of Pinterest Inc. Aug 15, 2025 · Pinterest stock subsequently experienced a steep decline in the latter half of 2021 and into 2022 as user growth stalled. “Our strategy is paying off. Statista shows the number of monthly active users (MAUs) of Pinterest worldwide from 2016 to 2024. That growth has slowed slightly in comparative terms, but the numbers remain steady, showing that Pinterest is establishing a place as a key discovery platform for many users. Feb 4, 2025 · Key Pinterest Statistics Pinterest has 530 million users each month. Aug 1, 2024 · Key Pinterest user stats. Pinterest Announces Third Quarter 2024 Results, Delivering Sustained Revenue and User Growth Q3 Revenue of $898 million, an increase of 18% Record 537 million global monthly active users, an increase of 11% Feb 7, 2025 · Pinterest, the visual discovery platform, has been on a roll with its user growth and monetization strategies. May 8, 2025 · Pinterest has established a steady foundation for growth. Adjusted EBITDA was $180 million for Q2. This growth rate indicates a rising trend in user numbers and engagement. Discover recipes, home ideas, style inspiration and other ideas to try. User growth is a big one. 40. Sep 13, 2023 · Thinking of marketing on Pinterest and not sure how to begin? Here are 10 Pinterest statistics, including Pinterest demographics such as gender and location, to help you craft a better Pinterest marketing strategy. Global Monthly Active Users ("MAUs") increased 12% year over year to 518 million Apr 30, 2025 · Pinterest Statistics: Worldwide, Pinterest users spend around 1 hour and 45 minutes on the platforms from Android devices every month. Aug 7, 2025 · Pinterest has published its latest performance report, showing double-digit year-over-year increases in both users and revenue. 2023 revenue increased 9% year over year to Sep 17, 2025 · Summary Pinterest remains a buy as user growth accelerates, especially among Gen Z, and monetization continues to strengthen. Global Monthly Active Users ("MAUs") increased 12% year over year to 522 million. Discover trends based on interests, demographics, season and more using Pinterest Trends. Together, they shared an in-depth look into the strategic shifts, product innovation, and operational rigor that have driven deeper user engagement and revenue growth during Jul 30, 2024 · “We had another impressive quarter, reporting a 21% increase in revenue and 12% growth in monthly active users globally,” said Bill Ready, CEO of Pinterest. 76% of users are female around the world May 1, 2024 · Discover how Pinterest's user engagement and innovative advertising strategies are driving impressive revenue and user growth. Learn about the popular categories and growth trends on the platform. This marks significant momentum compared to the 4 million users added in Q2 of this year, and marks some significant growth ahead of the holiday season. How do Pinterest users engage with content on the platform? Feb 7, 2025 · That means that Pinterest is gaining growth momentum, with more users coming to the app to search for trending products. Female users make up more than two-thirds of Pinterest’s global audience May 20, 2025 · Pinterest dances to the beat of its own drum. With over 520 million active users, Pinterest has become a go-to destination for users seeking inspiration and ideas. See how their strategic bet on artificial intelligence helped boost ad spending and stock value by 19%. Jan 5, 2024 · Pinterest is a social network that’s popular for its innovative and positive approach to visual tools in e-commerce. Explore user demographics, advertising data, engagement trends, and more in this comprehensive article We would like to show you a description here but the site won’t allow us. Mar 19, 2024 · Pinterest has reached over 450 million monthly active users. See why PINS stock current valuation implies low growth. Explore the latest trends, insights, and user demographics to know more. Pinterest's user base actually declined for a while after the initial COVID-19 reopening but has returned to growth in a big way, so it will be important for that to Dec 16, 2024 · Pinterest's US and Canada ARPU is growing well due to increased user engagement and partnerships, but international ARPU lagged due to user base growth in developing countries. However, the company faces significant headwinds from TikTok's explosive growth among younger demographics and the broader Jan 7, 2024 · 20 Essential Pinterest Statistics Every Marketer Should Know in 2024. First off, on users, Pinterest is now up to 518 Sep 2, 2025 · Pinterest dropped the policy in August 2012, just before launching an Android app. 1 Today we shared that our fastest growth is coming from two demographics you may not readily associate with Pinterest: Gen Z and men. Oct 15, 2024 · The Future of Pinterest: AI, Personalization, and User Growth As we look to the future, Pinterest in 2025 will likely be shaped by the continued advancement of AI, personalization, and growing user engagement. GAAP net loss was $65 million for Q3. However, Pinterest's costs, particularly in sales and marketing, also increased by 12% YoY. Mar 31, 2024 · Q1 Revenue of $740 million, an increase of 23%, nearly doubling growth rate from prior quarter Record 518 million global monthly active users, an increase of 12% Pinterest, Inc. Mar 12, 2025 · All the stats you need to understand Pinterest use today: the number of Pinterest users, the share of Pinterest users by age and gender, Pinterest’s top countries, and loads more essential insights. This milestone demonstrates the sustained growth of the social network, which has managed to establish itself as a benchmark in project inspiration and planning. Pinterest rewards accounts that post on a regular basis. Here’s a summary of the key points from Pinterest’s Q1 update. In fact, Pinterest trends increased about 56% in their first six months—while trends spotted elsewhere only grew about 38% in that same time. Pinterest has an average of 2 billion searches every month. today announced financial results for the quarter ended September 30, 2024. Feb 12, 2021 · Pinterest continues to build its audience and add features to help marketers connect with Pinners, as monthly active use and revenue grow. Charts. growth was minimal. Aug 7, 2025 · Pinterest missed analysts' estimates for second-quarter profit on Thursday, overshadowing robust revenue and user growth, and sending its shares down over 11% in extended trading. 6% of the users are male, with 8% of the users not specified. Nov 8, 2024 · Pinterest has faced a mix of positive momentum and tough competition in recent quarters, as it maneuvers through a shifting digital ad landscape and increasing demand from users. “I’m proud of the solid results our team delivered in Q3, growing revenue 8% year over year, 10% on a constant currency basis, and returning to user growth,” said Bill Ready, CEO, Pinterest. 1 Pinterest is the 15th most-used social media platform. Virtual bulletin boards on Pinterest provide users with an opportunity to disconnect from the noise and trending topics that frequently dominate Sep 16, 2025 · Updated Pinterest statistics for 2024-2025 reveal growth to 537 million monthly active users. Video content is inherently more engaging than static images; it captures attention and holds interest, making it an ideal Feb 6, 2025 · Pinterest's latest global monthly active user numbers represent nearly 3% growth from 537 million brought in during the third quarter. Jul 16, 2025 · Pinterest's Global Surge: How AI and Underserved Markets Fuel a New Growth Erahints at massive monetization upside. May 27, 2025 · While Pinterest is ranked 14th in terms of global social network popularity, the platform’s reach extends globally, with the latest data reporting that Pinterest has 553 million monthly active users as of Q4 2024, showing an 11% year-over-year growth. Feb 7, 2012 · According to comScore, the average Pinterest user spend 98 minutes per month on the site, compared to 2. Pinterest in the United States 2025 In 2025, Pinterest had an estimated 96. But in a sea of content, how can you stand out and actually grow your Pinterest account? In this guide, I’ll break down the exact steps I’ve used to successfully grow my Pinterest account, with practical tips that anyone can implement today Get important statistics about the Pinterest audience. 35% of Americans use Pinterest. Oct 12, 2021 · Most people expected Pinterest 's (PINS 6. May 1, 2024 · (Bloomberg) -- Pinterest Inc. Monetization of the user base — especially international — could make or break the company’s profits this year. active users in the second quarter Nov 19, 2024 · We view Pinterest as a differentiated player that has carved out a niche in a crowded digital advertising market. 2 For example, here’s our growth data for one of the food trends in “ Bland is Banned,” a theme we predicted for 2021. Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. Post different pin types, including standard pins, rich pins, and Sep 17, 2025 · This SWOT analysis reveals Pinterest's unique position as the internet's shopping inspiration engine, with 498M users demonstrating genuine purchase intent. The company's partnership with Google is expected to help accelerate revenue growth Jul 28, 2025 · Explore the top Pinterest statistics you should know, from user growth to shopping trends. N) user growth tarnished an otherwise strong quarterly report card, sending shares down about 10% aftermarket on Tuesday even though the company forecast Oct 24, 2022 · Statista, Year-on-year audience growth of selected social media platforms worldwide as of January 2023. Explore user demographics, engagement trends, and marketing insights to elevate your Pinterest strategy this year. Even more importantly for brands – engagement and shopping behavior on Pinterest is Off. We’re also excited that Gen Z has grown to over half of our user base,” said Bill Ready, CEO of Pinterest. When focusing on individuals aged 13 and above, the platform’s reach improves to 5. Pinterest's user base actually declined for a while after the initial COVID-19 reopening but has returned to growth in a big way, so it will be important for that to Jan 1, 2025 · General Pinterest statistics Let’s start with some general statistics that tell us more about how many people use Pinterest and its place in the social media landscape. With over 240 billion pins saved, it's evident that Pinterest serves as a digital Aug 8, 2025 · Pinterest (NYSE:PINS) is drawing renewed bullish sentiment from Wall Street after delivering a stronger-than-expected second quarter, marked by accelerating user growth, solid revenue beats, and a Feb 6, 2025 · For Pinterest CEO Bill Ready, 2024 was “transformative” because the company’s global monthly active users (MAUs) reached an all-time high of 553 million, an 11% increase year over year, and Mar 3, 2021 · 1. Get valuable and up-to-date Pinterest user statistics in this summary of Pinterest’s first-ever online global summit -- Pinterest Presents. As of 2025, Pinterest had 340 million users globally, accounting for 4. Feb 6, 2025 · Pinterest, Inc. For every marketer leveraging business on Pinterest can discover key Pinterest statistics on user demographics, user behavior, content, and more here. See how many people use Pinterest and get helpful insights to reach them. Adopt a long-term Pinterest growth mindset by focusing on sustainable growth through creativity, persistence, and adaptability, ensuring your strategy evolves with trends and audience preferences. This was the highest user growth since 2021. today announced financial results for the quarter and year ended December 31, 2024. That’s an increase of 48. Feb 6, 2025 · Explore the latest Pinterest statistics for 2025, including user demographics, engagement rates, and advertising insights. User growth has since recovered, and revenues have continued to rise steadily. Nov 22, 2022 · Pinterest returned to user growth in the most recent quarter as Google Search headwinds dissipated. 8% of Pinterest users worldwide are between 25 and 34 years old. U. Statista, Distribution of Pinterest audiences worldwide as of January 2023, by age group and gender. (NYSE: PINS) today announced financial results for the quarter ended March 31, 2024. Forecasts for 2024 Nov 7, 2024 · Pinterest has shared its latest performance update, posting a solid increase in revenue, and reaching a new record high in usage. Revenue handily beat expectations, and monthly active users (MAUs) increased far more than expected to May 9, 2025 · Pinterest also reported that its monthly active users increased 10% year-over-year, to 570 million. Nov 8, 2024 · Pinterest Inc (PINS) reports an 18% revenue increase and 11% user growth, fueled by AI advancements and strategic partnerships. Jun 28, 2024 · Discover the latest Pinterest statistics and insights for 2024. Aug 3, 2023 · In Q2, Gen Z was Pinterest’s largest contributor to overall engagement growth and the fastest growing cohort. Sep 21, 2021 · Pinterest trends grew much faster than trends spotted elsewhere on the internet. Pinterest offers brands a unique opportunity to unlock creative growth through visually engaging content. Mar 31, 2025 · “Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. 3 Pinterest Predicts (the platform’s end-of-year trend predictions report) has had an 80% success rate for four years in a row. Dive into detailed statistics, yearly growth trends, demographics, and key platform insights. Consider this: RoW users are 35% younger than U. Feb 6, 2025 · “2024 was a banner year for Pinterest, capped off by a milestone Q4 – achieving the company’s first billion-dollar revenue quarter and a record 553 million monthly active users, as we continue to drive profitable growth and free cash flow," said Bill Ready, CEO of Pinterest. users. (NYSE: PINS) delivered its first-ever billion-dollar revenue quarter and reached an all-time high in user growth, as the social media platform reported fourth-quarter earnings that demonstrated strong momentum in both user engagement and monetization. Despite that huge number, it’s still somewhat of a ‘niche’ social platform with a much smaller Jan 3, 2025 · Here, you'll find a curated collection of key Pinterest statistics and insights that highlight the platform's growth, user engagement, and its role in the digital marketing landscape. Explore more details here. In 2019, the social network's user figures grew 9. Let’s discuss the latest Pinterest revenue statistics, providing insights Jul 20, 2025 · To help you plan your marketing strategy using Pinterest, here are some important Pinterest statistics that could get you started on the right track. S. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. The platform boasts over 518 million monthly active users globally as of the first quarter of 2024. Pinterest’s user base actually declined for a while after the initial COVID-19 reopening but has returned to growth in a big way, so it will be important for that to continue. However, how users engage on Pinterest can vary in unique ways; here’s what brands need to know to cut through. First off, on users, Pinterest is now up to 518 million monthly actives, up from 498m in Q4. Pinterest's adjusted earnings per share came in a bit light for the fourth quarter, but it's tough to find much else to be disappointed about. Jul 30, 2024 · SAN FRANCISCO, July 30, 2024--Pinterest, Inc. 1 percent compared to the previous year. The first four are, of course, Facebook, YouTube, WhatsApp and Instagram. Nov 7, 2024 · From a market researcher’s perspective, these Pinterest Statistics from 2023 and 2024 highlight key financial, operational, and user engagement metrics that reflect Pinterest’s growth trajectory. Aug 4, 2025 · In summary, the market analysis of Pinterest indicates a robust and active user community with considerable growth opportunities in areas beyond North America and Europe, as highlighted by Pinterest Statistics. This user base reflects Pinterest’s continued appeal, particularly among… Sep 19, 2023 · Earlier today, Pinterest hosted its first-ever Investor Day. PINS's transition to a full-funnel performance ad platform and Feb 7, 2025 · Pinterest shares surged after the company topped Wall Street's fourth-quarter estimates and showed robust user growth from a year ago. Apr 14, 2025 · Important Pinterest Usage and Revenue Stats Pinterest has 518 million monthly active users worldwide. Read why PINS stock may be undervalued but carries risks from poor user experience and content frustrations. GAAP net income was $9 million for Q2. It is a popular choice for people seeking creative inspiration, project ideas, and visual content on various topics like home decor, fashion, and DIY crafts. Jan 12, 2024 · Pinterest will have a difficult time producing massive ARPU growth when new users will crash the per user metrics. Does anybody use Pinterest anymore? Yes, Pinterest continues to be widely used in 2024. Though costs are also rising at the app, and its quarterly performance is less impressive. May 24, 2024 · Pinterest’s user base is predominantly female, with approximately 71% of users identifying as women. A growing, engaged audience Pinterest now has 459 million monthly active users—that’s nearly half a billion people who come to Pinterest to build their future. com Jun 30, 2025 · “I’m proud of our Q2 results—delivering 17% revenue growth and another quarter of record users. As of Apr 30, 2024 · Pinterest Sees Solid User Growth in Q1 Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year. While the firm’s user count remains markedly below its larger social media peer Apr 27, 2021 · A slowdown in Pinterest Inc's (PINS. How Pinterest Users Discover and Follow Accounts Understanding how users find new accounts to follow is key to growing your audience Jul 9, 2025 · Major growth, gentle competition While platforms like Instagram and TikTok continue evolving, Pinterest’s recent growth positions it as a go-to for intent-driven audiences. May 10, 2025 · Pinterest demonstrated robust growth in Q1 2025, adding 17 million monthly active users and achieving a 16% year-over-year revenue increase to $855 million, marking its strongest user growth in five quarters. Q4 2023: MAUs surged to 498 million, indicating a substantial growth trajectory, possibly due to enhanced features, marketing efforts, or expanding user demographics during the holiday season. Statista, Distribution of Pinterest users worldwide as of January 2023, by gender. Q1 results showed accelerating Dec 12, 2024 · Pinterest’s user growth and traffic are stagnating. user growth and new ad tools to boost monetisation. 3%. You'll learn about Pinterest user demographics, advertising statistics, and Pinterest engagement rate benchmark compared with other popular social media networks. ) Jun 30, 2025 · “I’m proud of our Q2 results—delivering 17% revenue growth and another quarter of record users. Oct 7, 2024 · 44 Pinterest Statistics And Facts For 2024 Looking for the latest Pinterest data? This article explores user statistics, advertising insights, engagement trends, and more. Learn how to leverage these insights to strategically attract, inspire, and convert your ideal customers, transforming your startup's social media presence Oct 13, 2016 · Pinterest says its monthly user count has hit 150 million, up 50% in a year and comparing well with the likes of Facebook and Twitter. Sep 2, 2022 · Pinterest Facts & Statistics – 2022 Edition (Image Source: Statusbrew) Pinterest is the home of inspiration, where people come to take action. Pinterest's Massive Pin Collection: 240 Billion and Counting Pinterest users have a penchant for collecting and saving content they find inspiring or valuable. The figure has increased quite significantly since the same quarter last year, when 463 million people were using the platform per month. Jul 31, 2020 · As we cross this 400 million monthly active users (MAU) milestone, Gen Z and Millennials are driving much of our growth, with the number of men on Pinterest also jumping nearly 50% year on year, too. Apr 10, 2025 · Pinterest statistics for 2025 reveal a thriving, often underestimated, social media powerhouse driving discovery and commerce. Jun 28, 2018 · Pinterest was valued at over $12 billion in its most recent funding round, and reports suggest that it is likely to go public in 2019. For example, nine out of 10 people use Pinterest to Aug 11, 2022 · Pinterest user growth surged in the iPhone era and the pandemic boom fueled more growth, but monetization has been a struggle for the social media company. 5% in the extended session Thursday after the photo-sharing platform reported better-than-expected quarterly user growth and sales that topped $1 billion Mar 14, 2012 · Pinterest user growth is better than that of Facebook and Twitter at the same point in their history As expected, 80 percent of Pinterest’s user base is female Sep 30, 2024 · "We delivered another strong quarter with users reaching another all-time high of 537 million and revenue growth at 18%,” said Bill Ready, CEO of Pinterest. Pinterest Growth Tip 2: Focus on video pins with a “view my profile” CTA One of the most effective strategies for Pinterest growth is to harness the power of video pins, especially when they include a call-to-action (CTA) that encourages users to explore your profile. Feb 3, 2022 · As you can see in this chart, Pinterest’s monthly active user count has fallen from 478 million at the start of 2021, to 431 million now, a decline of 47 million active users throughout the year. (NYSE: PINS) today announced financial results for the quarter ended June 30, 2024. This phenomenon points to a growing desire for idealized,aesthetically pleasing Feb 8, 2024 · Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. The platform's growth has come in the wake of the increasing Nov 7, 2024 · "We delivered another strong quarter with users reaching another all-time high of 537 million and revenue growth at 18%," said Bill Ready, CEO of Pinterest. The company's revenue hit $740 million for the quarter, with Europe showing a relative increase. This guide dives into 9 pivotal data points on user growth, demographics, shopping behavior, and video's impact. Explore the top 16 Pinterest statistics for 2025, covering user growth, revenue trends, and demographics to enhance your marketing strategy. To put this growth in context, Pinterest has added more than 100 million new users since 2020. Pinterest, the popular visual discovery platform, has reached a new record in its number of users, surpassing 553 million monthly active users worldwide. Adjusted EBITDA is projected between May 1, 2024 · Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year. Over the years, its revenue model has evolved significantly, driven by ad sales, international expansion, and monetization of user engagement. Pinterest is one of the leading social media platforms for visual discovery, boasting millions of active users and a growing influence in digital advertising and e-commerce. This significant rise suggests successful user International Expansion and User Growth Pinterest continues to see strong potential in international markets. May 23, 2020 · Pinterest has 88 million monthly active users (MAU) in the US, an 8% year-over-year (YoY) growth. Aug 20, 2024 · With Pinterest recently revealing that its global monthly active users have increased 12% year over year to 518m — with GenZ comprising more than 40% —, the platform presents strong opportunities for brands. 2 days ago · Pinterest is a social media platform that helps users find and save ideas across various interests like recipes, home decor, and fashion. As Pinterest’s global user base expands, its primary revenue 1 day ago · Bank of America Securities analyst Justin Post reiterated a Buy rating on Pinterest with a $44 price forecast, citing faster U. The. Pinterest added 2 million more users in Q2, taking it to 465 million monthly actives. The event featured presentations from Chief Executive Officer Bill Ready, Chief Financial Officer Julia Donnelly, and members of the company’s executive team. Jan 3, 2025 · Want to know how many people use Pinterest daily? Check out our comprehensive Pinterest Statistics to know its active users, revenue & trends Jul 22, 2025 · Pinterest Lite, the mobile-friendly app version, contributed to user growth in bandwidth-limited regions, particularly in Latin America and Africa. 8% sequentially to 445 million, above Factset Discover the latest Pinterest statistics for 2025, including user demographics, engagement trends, and marketing insights. Nov 7, 2024 · Pinterest, Inc. Study with Quizlet and memorize flashcards containing terms like True or False: Pinterest's platform growth was rapid within the first few months of being launched?, What percentage of Pinterest users is women?, The Pinterest algorithm is based on? and more. Feb 6, 2023 · Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings. First off, on users. include nails, dinner ideas, and trendy hairstyles. 2 Pinterest users save more than 1. 4 Pinterest Demographics Statistics Women Feb 7, 2025 · Positive Points Pinterest Inc (NYSE:PINS) achieved record high global users, surpassing 550 million MAUs globally, with significant growth in the U. Mar 27, 2025 · When it comes to users, Pinterest is the 15th most popular social media platform worldwide as of April 2024. Let’s take a look at the latest facts and figures related to Pinterest and how brands can use the platform to elevate their sales. 0 million users in the United States, solidifying its role as one of the country’s leading visual discovery platforms. In the first quarter of 2024, Pinterest had 518 million MAUs, up from 498 million in the previous quarter. Q4 revenue grew 12% year over year to $981 million. Effective Content Strategies: Utilizing high-quality images, user-generated content, and relevant hashtags can significantly boost engagement and visibility on Pinterest. Feb 7, 2025 · Q1 2025 revenue is expected to range between $837 million and $852 million, representing 13%-15% growth year-over-year (15%-17% on a constant currency basis). Feb 6, 2025 · Pinterest's latest global monthly active user numbers represent nearly 3% growth from 537 million brought in during the third quarter. May 8, 2025 · “Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. However, what shaped Pinterest’s growth trajectory wasn’t the service’s underlying technology—it was how Pinterest’s very human early users used the platform, and how the company responded. In the second quarter of 2025, Pinterest had 578 million May 10, 2025 · Pinterest demonstrated robust growth in Q1 2025, adding 17 million monthly active users and achieving a 16% year-over-year revenue increase to $855 million, marking its strongest user growth in five quarters. today announced financial results for the quarter and year ended December 31, 2023. The gender ratio globally remains skewed toward women, with around 69% of users identifying as female in 2025. Pinterest's Lens AR tool and shoppable pins are already resonating here, enabling users to discover and purchase products Quarterly financial results from Pinterest Aug 7, 2025 · Pinterest Announces Second Quarter 2025 Results, Delivers 17% Revenue Growth and Record Users Q2 Revenue of $998 million, an increase of 17% on a reported and constant currency basis Mar 3, 2017 · Sam Meder, Vadim Antonov & Jeff Chang | Pinterest engineers, Growth In early 2015 Pinterest engineers ran an experiment that improved mobile web home landing page performance by 60 percent and Aug 1, 2023 · Pinterest has published its Q2 2023 performance update, which shows some concerning signs for overall platform growth, though it is growing, which is a positive trend. Feb 7, 2025 · Pinterest, the visual discovery platform, has been on a roll with its user growth and monetization strategies. and Canada. Pinterest generated $1. Pinterest's user base actually declined for a while after the initial COVID-19 reopening but has returned to growth in a big way, so it will be important for that to Apr 8, 2024 · In this article, learn who are the most popular users of Pinterest and how the platform's audience size has grown over time. Feb 7, 2025 · Pinterest shares surged after the company topped Wall Street’s fourth-quarter estimates and showed robust user growth from a year ago. 1. The latest Pinterest statistics that reveal anything from demographics and user behavior to ROI and best marketing practices. Jan 13, 2024 · Here are the most up-to-date Pinterest statistics for 2024. 5 billion Pins across 10 million Pinterest boards each week. Top Usage Share Of Pinterest Statistics The main reason for using Pinterest is to follow and research brands or products, with a share of 37% of users in 2024. Feb 7, 2025 · User growth is a big one. These important Pinterest statistics from 2025 offer a clear view of how Pinterest continues to influence and inspire millions of users worldwide. Q4 revenue grew 20% year over year to Feb 11, 2021 · This chart shows Pinterest's monthly active user growth. Globally, both audiences grew 40% year over year in 2020, bringing a ton of new Pinners to the Mar 10, 2025 · Many Pinterest users post sporadically, which hurts their growth. May 29, 2025 · Discover the latest Pinterest statistics, including user count, revenue, and demographics. Jun 11, 2025 · Pinterest users base reaches 570M globally in 2025. Feb 11, 2024 · Worldwide Monthly Active Users (MAUs): Q4 2022: MAUs were at 450 million, reflecting the typical seasonal increase associated with holiday usage patterns. For all its user-friendly features and intuitive UI, Pinterest has always been a strongly technical company. Pinterest Statistics 2025 (Top Picks) Pinterest has 537 million monthly active users Feb 7, 2025 · User growth is a big one. Includes data on the number of active users, market cap, valuation, revenue, and more. user growth, international monetization progress, and differentiated, interest-driven content versus social media peers. Oct 30, 2023 · Pinterest has published its latest quarterly performance update, showing a solid increase in active users, and steady revenue growth, underlining its rising relevance, and value, for millions of users. Pin at the best time when your audience is most active. First off, on users, Pinterest added five million more active users – most of them coming from Europe – within the final measurement period of last year. Jul 8, 2025 · Try Buffer at no cost to make consistency the easiest part of your Pinterest growth journey. First off, on active users, Pinterest added 15 million more users in Q3, taking it to 537 million MAU. Pinterest Usage Patterns: How People Use Pinterest Today Feb 7, 2025 · Pinterest says that 78% of regular users feel happier after spending time on the platform. 27% over the previous year. Pinterest has over 522 million monthly active users As of the time of writing, over half a billion people use Pinterest. Pinterest is now up to 578 million monthly actives, up 8 million on its Q1 usage stats. On a constant currency basis, revenue would have grown 18% and 19%, respectively, year over year Feb 6, 2025 · Pinterest's latest global monthly active user numbers represent nearly 3% growth from 537 million brought in during the third quarter. 02%) growth to slow down a bit as the world started to reopen, but when the company reported negative growth in U. Sep 30, 2024 · "We delivered another strong quarter with users reaching another all-time high of 537 million and revenue growth at 18%,” said Bill Ready, CEO of Pinterest. As the digital world continues its rapid evolution, Pinterest's recent performance indicates its potential to not just keep pace but set trends. As you can see in this chart, Pinterest has been steadily growing its user base, with Q1 seeing its biggest increase in users, in raw Nov 12, 2021 · Introduction Over the last two decades, the rise and expansion of the Internet, social media, and digital communication have changed the way we communicate and engage with one another. Dec 27, 2024 · Pinterest is a visual discovery engine to find ideas like recipes, home and style inspiration, and much more. 518 Million People Use Pinterest per Month According to data shared by Statista, as of Q1 2024, Pinterest boasted 518 million monthly active users (MAU) across the globe. (WhatsApp and Instagram are tied for third place. “Our AI investments are driving results by powering better personalized experiences and greater performance for advertisers, with our lower-funnel ad tools being the fastest-growing May 16, 2025 · As of early 2024, there were 96 million Pinterest users in the United States, making it the country with the most Pinterest users by far. “As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever. In 2024, top Pinterest searches in the U. gained the most in more than three years after the company reported first-quarter sales and user growth that surpassed Wall Street’s expectations, bolstered by a push into Feb 3, 2022 · Pinterest, Inc. Sep 9, 2023 · Pinterest Statistics: Pinterest had roughly 463 million monthly users in April 2023. Discover 2025’s Pinterest statistics to understand user behavior, platform trends, and strategies for driving traffic and engagement through Pinterest marketing. Oct 27, 2022 · Pinterest returned to user growth in the July-September period after three straight quarters of decline, with its global monthly active users rising 2. The platform's greatest strength lies in its positive, brand-safe environment that drives actual commerce results. 80% of weekly Pinterest visitors report purchasing something they Feb 21, 2025 · A detailed update on Pinterest’s Q4 2024 results, user growth, and strategic shifts driving its 2025 expansion, anchored in verified data. Though its user growth in key revenue markets remains stagnant, and even declined in Europe, which could put a cap on expectations for its opportunities. The rise in male users, particularly Gen Z, sets Pinterest apart from networks focused mainly on entertainment. Pinterest Marketing Statistics Delve into the world of Pinterest marketing with up-to-date statistics and trends to enhance your brand's online presence. Jul 30, 2024 · SAN FRANCISCO-- (BUSINESS WIRE)-- Pinterest, Inc. Sep 30, 2022 · Global Monthly Active Users (MAUs) were flat year over year at 445 million. users, and emerging markets like India and Southeast Asia are adopting e-commerce at breakneck speed. If you don’t count sites like Google+ or new Mar 25, 2025 · Get the latest 60 Pinterest Statistics for 2025 covering user trends, engagement, and ad performance for your marketing strategy. Sep 5, 2024 · General Pinterest Stats 1. Aug 1, 2023 · Pinterest CEO Bill Ready said the company is seeing significant user growth, especially with its Gen Z users. Over the last few years, Pinterest has been seeing steady growth. Apr 30, 2024 · Pinterest Inc. Aug 13, 2025 · Pinterest Shows Strong Growth with 578M Users Despite Regional Challenges Pinterest reached 578 million monthly active users in Q2 2025, marking significant growth while facing mixed regional performance and improved revenue generation. 69 billion in annual revenue in 2020. First off, on audience. Pinterest's user base actually declined for a while after the initial COVID-19 reopening but has returned to growth in a big way, so it will be important for that to continue. 1% of the total world population. Indeed, research shows that the majority of Pin users come to the app with shopping intent, and as its search tools continue to improve, it’s becoming a bigger part of the broader discovery and purchase process. Discover 40+ essential Pinterest statistics for 2025. In 2022 Oct 3, 2024 · Pinterest is a promising investment with strong growth potential, e-commerce opportunities, and attractive valuation for value investors. 4% of Pinterest users are female, and 22. It depends on high user growth figures to generate revenue growth and earnings and has largely delivered in that regard but the share price has been in the doldrums, so what does the future hold? Pinterest User Growth Pinterest had 518 million MAUs, a 12% year-over-year increase as of Q1 2024. Jun 26, 2025 · FAQs Q1. Monetization of the user base -- especially international -- could make or break the company's profits this year. 4tbl fsyhl a5r ti0f vbql ntruff4 cpp 5i bhge frha